At this time of year, we turn to our recruitment expert, Santa, to tell us why a Total Recruitment Philosophy (TRP) works so well for his business.
What is TRP?
TRP brings together planning, branding, recruitment and employee onboarding – it’s crucial to combine the elements and practice as a whole recruitment process to be successful. Reaching, engaging and retaining the right talent for your organisation begins with creating a recruitment process fit to stand out amongst competition.
Every year, I analyse data to interpret and forecast logistics to ensure the presents I deliver are appropriate and in line with common trends for the year. Additionally, it’s important for me to embrace the latest thinking, tools and technologies to recruit high-calibre candidates for my organisation. After all, those who help me deliver the presents have a huge impact on the company brand.
The Elf Brand
With competition from major retailers who recruit thousands of additional staff during the holiday season, it could fast become difficult to recruit elves to assist me in delivering presents – however, since the Elf brand is strong and prominent, this allows me to directly source and use attraction avenues to help me win this challenge every year.
Attracting applicants is one thing, but maintaining employee engagement is another – since our work is seasonal, I am always thinking of creative, innovative ways to keep my elves in the loop and keep them motivated during not-so-busy months. I offer training and development opportunities to boost employee morale, positively impacting their job satisfaction – this, in turn, reduces the risk of my elves finding employment elsewhere.
Of course, there can be other reasons why employees choose to leave so exit interviews are conducted to highlight key issues or trends to better improve the elf experience and the business as a whole.
This is a particularly important stage of the TRP – it needs to feel like perfection for candidates at every step of the way to truly believe in my organisation as an employer of choice. The only way to achieve this is to pay attention to detail every step of the way to get it right for Christmas Day!
The Total Recruitment Philosophy consists of four fundamental functions – if one is overlooked, this could have a detrimental impact on all.
It is for this reason, we stress the importance of reviewing business functions and refining processes in order to run a smooth business. Only with a TRP, have I, Santa, been able to deliver presents annually maintaining exceptional service and working towards organisational goals with sustained progress.